Does Safe Sex Sell

February marks the 10th Anniversary of Hello Cool World (HCW), a Vancouver-based alternative advertising agency that’s been putting safe sex into advertising for the past ten years. A major force behind sexual health campaigns in BC, HCW challenges the double standard that sex is used to sell anything, but rarely used to sell safe sex. On a mission to promote safer sex, by making it sexy, HCW has dedicated a website that highlights its whisper-generating campaigns - thatssosexy.com.